Memberships

Built for
friends and members.

Recruitment, payment collection, passes and renewals — for the friends of your museum or attraction and for your annual pass holders, in one place.

Scan a member pass

Example

Friends pass

M. de Vries

Member since 2019 · expires 31 Dec

Checked in today

  • J. Bakker Also visited last week
  • M. de Vries No visit in 4 months Reach out
  • A. Smit Third visit this month

More from your members

Get more from your friends and members.
Without creating more work.

Everything that keeps a membership running — signing up, paying, renewing, staying in touch — runs by itself here. What you are left with is time, and a group of members you truly know.

Sign up in a minute

Online or at the desk: name, email, mandate, done. The pass is valid immediately — no paper form that has to be typed in somewhere later.

Paying and renewing happen by themselves

The membership fee is collected automatically — by SEPA direct debit or recurring on the credit card — and the membership renews on time. If a payment fails, it lands on a work list instead of in someone's head.

A message at the right moment

Welcome, almost expired, renewed, or thank you for your donation — automatically by email, SMS or WhatsApp, in your own wording and house style.

Automatic birthday wishes

A note on your member's birthday, with a small gift if you like. It costs you nothing and it is exactly what people remember.

Personal invitations to the opening

Invite your friends to the opening of a new exhibition or a members-only evening: with their own name at the top, sign-up in one click and their member pass as the ticket at the door. You choose who you ask — everyone, only the highest tier, or precisely the members you have not seen for a while — and you see in advance who is coming.

Member discount in your shop and on parking

Link the membership to your till and your parking tickets. Anyone who has their pass scanned gets the member price — without asking for it and without a list at the till.

You see what your members bring in

Membership fees, donations, visits and shop spending: side by side per member and per year. So you know which group gives back the most, and which needs attention.

From sign-up to renewal.
Without scattered lists.

01

Membership administration

All friends, annual pass holders and benefactors in one overview, with their history, their pass and their preferences.

02

Automatic direct debit (SEPA) or credit card

Membership fees are collected automatically — by SEPA direct debit, or recurring on the credit card for anyone who prefers not to give a mandate. A failed payment lands on a work list, instead of in someone's head.

03

Renewals and reminders

Expiring memberships get a timely reminder and are renewed — automatically, in your own wording and house style.

04

Design, print and digitally issue passes

Design the member pass in your own house style and print it on the spot, or send it digitally to Apple Wallet and Google Wallet.

05

Scan the member pass at the entrance

On entry, the pass is scanned. So you know not only who is a member, but also who actually visits.

06

Cancellation prediction based on visits

We link the membership to actual visits, so you see which members are drifting away before they cancel.

Member passes

Support you can show.
On plastic or on the phone.

A membership is not a purchase, it is a gesture. A pass makes that gesture visible — to your member, and to everyone who gets to see the pass. We design it in your house style and deliver it the way you want.

Example

Your venue

Friends pass

M. de Vries

Member since 2019

Physical

A card in the hand

Print the friends pass on the card printer at the desk, or have a batch printed and send it by post. Anyone who signs up on the spot walks in with it right away.

  • Tangible. Something you hold and keep, instead of an email that sinks away in the inbox.

  • Visible. At the till, in the wallet, on the table: your friends show others who they support.

  • A gift you can wrap. A membership as a birthday present only really works when there is something in the parcel.

  • A reminder every time. A pass that sits between the bank card and the library card comes by again all by itself.

  • For everyone. Members without a smartphone still carry their pass in their pocket.

Example
Your pass has been renewed Valid until 31 Dec 2027

Your venue

Friends pass

M. de Vries

Member since

2019

Valid until

31 Dec 2026

Digital

The same pass in Wallet

Every pass also works digitally: in Apple Wallet and Google Wallet, with the same barcode as the printed card. Anyone who signs up online has it on their phone within a minute.

  • Always on hand. Impossible to lose and impossible to leave at home — the phone comes along anyway.

  • Renew without a new pass. On renewal the validity date moves along automatically, with a notification on the phone.

  • Valid immediately. Signing up and walking in that same afternoon is no problem.

  • The same barcode. At the entrance it scans exactly like a printed card.

  • Nothing to print. No plastic, no postage, no print run that runs out halfway through the year.

Most venues do both: a card for those who want to keep one, a digital pass for those who always carry it with them.

Donations

The best moment to ask
is not the moment you collect payment.

Sign-up and renewal are exactly the moments your member is dealing with money. An extra question there costs you members, and a member who walks away gives nothing at all. So ask in between: after a visit, at five years of membership, or when you have a story that gets your friends excited. If someone says yes, the amount joins the next collection.

A message to your members

Example

Thank you for your visit

Good to see you again on Sunday. Our friends make what we do possible — including the things that bring in no admission.

Would you like to do more?

No, thank you € 5 € 10 € 25 Your own amount

Your donation of € 10 will join your next collection.

Your donation is tax deductible: we have ANBI status.

Never during sign-up or renewal
Those are the two moments you can lose a member, so there the form stays as short as it is. The ask comes outside those moments, and is always optional: nothing extra, a suggested amount or an amount of their own.
One collection
If your member says yes, the amount joins the next collection — direct debit or credit card. No second transfer, no separate campaign, no combing through bank statements.
Worthwhile with ANBI status
If your organisation has ANBI status (Dutch charity status), your members can deduct their donation under the Dutch tax conditions. Net, it costs them less than they give — which makes the question easier to ask. They also receive an annual statement for their tax return.
You see who gives more
Whoever adds a little every year is your next benefactor. They are right there in your member list, with what they gave and when.

What it costs

You pay per member. Nothing else.

€1 per member or friend per year

  • No fixed monthly fee
  • Digital pass included — Apple Wallet and Google Wallet
  • Direct debit or credit card, renewals and reminders: automatic
  • Administration your team does itself, without training
  • Only the card printer and blank cards are extra

How does it work now
for you?

Tell us how you keep track of the friends of your museum or attraction today. We will show you what it looks like when everything is in one place.