Why Ticket Atelier exists

After the sale of Global Ticket in 2020, I had no ambition to build another ticketing platform.

Yet one question kept coming back. Do venues actually know for certain what really comes in? Sales run through their own ticket shop, the box office, resellers, groups and pass holders, but nobody ever puts those streams side by side. Everyone relies on one report, from one system.

The final push came during a fire drill at a museum. Far more visitors left the building than had ever entered according to the ticket system. Nobody could explain where that difference came from.

It would not let us go. After digging deep into the transaction logs, we found an entire category of sales that never made it into the reports and, as a result, had never been paid out. It amounted to several hundred thousand euros. Money the museum had earned, but never seen.

That settled it for us: the problem is not that ticketing is too complicated. The problem is that nobody can verify whether the numbers are right.

We started with an independent verification layer on top of existing ticketing and POS systems. Then, together with Teylers Museum, we built a complete platform of our own to show how it could be done differently.

Along the way we learned something we had not expected. Hardly any organisation wants to start over. A migration costs a year, and a new POS system costs peace of mind. The question that really pinches is a different one entirely: how do I get everything I sell into one reliable picture?

So we went back to where we started.

Ticket Atelier is now the dashboard on top of the systems you already use. Everything you sell, through your ticket shop, your box office, resellers, groups and pass holders, in one overview. With the comparison with comparable venues in your city and beyond, and with a look ahead.

Around it we built two things that spring from the same idea. Access control: issuing and scanning your barcodes should not sit entirely with one party, and if you keep that part in your own hands, you can verify your own numbers. And a memberships module for your friends and annual pass holders, so that member records, direct debits and passes are no longer spread across three systems and a spreadsheet.

What the three have in common is that they take complexity away from you and place it with us. Your systems do not speak each other's language, each with its own exports, its own pass types and its own exceptions. That untangling is work we gladly take on. It is exactly what we are good at, and what you are left with is one screen where everything adds up.

You replace nothing for this. Your POS stays your POS. Your ticket provider stays your ticket provider. We work with your provider, not against them.

Our ambition is not to become the biggest. We want to build the best for the cultural sector, and that means taking on the complicated things so it stays simple for you. Building on what is already there, instead of replacing it.

And because we know from experience how far numbers can drift apart, we feel personally responsible for what your dashboard shows. You have to be able to trust it every day.

On behalf of the whole team: thank you for your interest. We look forward to building the future of your organisation together.